Start Your Online Business with Confidence – Minus the Overwhelm
Learn exactly what you need to do (and nothing you don’t) to legally and efficiently set up your business.

You're ready to start your online business, but everything feels... confusing.


What’s an EIN? Do you need an LLC? What about taxes?


You're not alone — and you're in the right place.


A lot of new business owners assume getting set up legally is complicated… so they either avoid it entirely or pay way too much to have someone else do it.


I once had a friend pay $800 to a lawyer to file an LLC—in a state where the filing fee was only $30.


The truth? You can do this yourself—without stress, legal jargon, or spending hundreds.


Straightforward Business Starter walks you through everything you need to legally and confidently set up your online business.

Here’s What You’ll Learn

Inside this easy-to-follow video course, you'll discover:

How to confidently name your business (and make sure it’s legally safe to use)

Whether you need an LLC, sole prop, or something else – plus how to choose

Step-by-step guide to getting your EIN (even if you're not in the US)

Simple systems for managing your business finances – so tax season isn’t a nightmare

Everything is broken down in plain English – no legalese, no overwhelm.
This is for you if:

You want to set up your business the right way, but don’t have time to spend weeks researching

You feel unsure about the legal side—and want clear, step-by-step guidance from someone who understands the online business world

You're building a blog, digital product biz, or freelance service and want to make it official

Inside Straightforward Business Starter, you'll get:
Video Walkthrough Training

Step-by-step guidance that walks you through business formation without legal jargon.

Checklists + Resource Links

No guesswork—just take action.

Lifetime Access to Updates

As laws or platforms change, you stay protected without having to repurchase.

Just $49
A legit business setup for less than the cost of dinner out.

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https://elizabethstapleton.com/terms-and-conditions/
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Want a Deeper Dive Into the Legal Side of Blogging?

Add the Smart Blogger’s Guidebook to the Legal Side of Blogging for just $7! (normally $27)
Written by an attorney who gets online business, this eBook covers disclaimers, disclosures, GDPR, copyright, and more—so you can blog with confidence.
  • Second Edition published in 2025, lifetime access for future editions
  • Includes info on BOI reporting, AI act, click-to-cancel rule
  • Easy-to-follow, no legal jargon

Payment information

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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  • Total payment
  • 1xStraight Forward Business Starter$49
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All prices in USD

Frequently Asked Questions:
  • Is this just for bloggers?
    Nope. It’s for anyone starting an online business—bloggers, course creators, freelancers, and more.
  • Is it US-based?
    The core setup info is US-focused (like EIN and LLCs), but the financial systems and structure apply anywhere.
  • Is this legal advice?
    Nope! While I am an attorney, this course provides general education and information—not legal advice. It’s designed to help you understand and take action on the typical setup process, but it doesn’t replace speaking with a lawyer for personalized guidance.
  • What if I already hired someone to help set up my business?
    You might still find this helpful for double-checking what was done, filling in any gaps, and feeling more confident about maintaining things going forward.
  • Do I need this if I already have a website?
    Not necessarily—but if you’re unsure about whether you should register your business, how to structure it, or how to manage things like an EIN or business finances, this course will help you better understand how those things might help and make those decisions confidently and take action if needed.
  • Do you offer refunds?
    Because this is a digital product with instant access, I don’t offer refunds. But I’ve packed it with practical, step-by-step guidance to make sure it’s worth every penny. If you’re not sure if it’s the right fit, feel free to reach out with questions before purchasing.
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